What We Did
- Designed and built VisaCraft's first-ever website from the ground up, covering their full service range: tourist visas, student visas, PR guidance, and travel packages across 35+ countries
- Structured the site around clear service and destination pages (US, UK, Canada, Australia, Schengen, and more) so it could rank for country-specific visa searches
- Set up a WhatsApp-first contact flow, matching how Indian consultancy clients actually prefer to reach out
- Built in testimonials and a clear "Why Choose Us" section (98% success rate, 12,000+ visas processed) to build trust with first-time visitors
- Configured hosting and technical SEO fundamentals from day one, rather than retrofitting them later
- Optimized for Core Web Vitals and clean semantic markup throughout, resulting in a 95+ Lighthouse score across Performance, Accessibility, Best Practices, and SEO
The Result (Google Search Console data, first ~4-5 weeks live)
- VisaCraft went from zero online presence to a fully indexed, functioning website in under a month
- Lighthouse scores: 95 Performance, 97 Accessibility, 100 Best Practices, 100 SEO — built right from day one instead of retrofitted later
- 45 clicks and 80 impressions on Google Search in the last 28 days, with a strong 56.3% click-through rate — meaning when the site does show up, people click it
- Client-reported growth in inbound leads since launch, alongside the offline referral channel that existed before
- Early traffic is currently driven mostly by branded searches ("visacraft," "visa craft") — a good early signal that offline word-of-mouth is now converting into direct site visits
Next-phase opportunity identified: the site is not yet ranking for non-branded search terms (e.g. "student visa consultant in India"), which is the next SEO milestone to unlock a larger pool of new, not-yet-aware clients
Client Quote "Before NexOper, my entire business was offline — no online presence at all. Now, my offline setup is fully available online too, and we're getting new clients directly through the website. The site is fast, responsive, and genuinely attractive — visitors notice it immediately. NexOper built the best website I could have asked for. I'm truly grateful for their work." — Sarthak, Founder, VisaCraft
Call to action: "Going from offline to online, done right, the first time — talk to us on WhatsApp →6299317083"